Marketing Material
Use these guidelines whenever you represent AESIS Network in presentations, proposals, events, or digital channels so our identity stays consistent and recognizable.
Logo on light backgrounds
On white or very light surfaces, use the primary logo intended for light backgrounds. Preserve aspect ratio and avoid adding effects that reduce legibility.
Logo on dark backgrounds
On black, charcoal, or dark imagery, use the light or reversed logo so contrast stays strong. Do not place the dark logo on dark fields or the light logo on pale backgrounds.
Brand color
AESIS orange is the primary accent. Use it for highlights, links, key UI elements, and campaign accents — not as large solid fills behind small type.
For print, prefer spot or CMYK values from your production spec when available. On screen, use this hex for consistency with the website and digital templates.
Usage advice
- —Clear space. Keep padding around the logo at least equal to the height of the “E” in the wordmark — do not crowd it with text, borders, or other marks.
- —Do not alter. Avoid stretching, rotating, redrawing, or recoloring the logo. Do not add drop shadows or outlines unless using an approved master file.
- —Partnership lockups. When co-branding, AESIS should read at a similar visual weight to partner logos; maintain separation and do not merge artwork into a single symbol.
- —Files. Request vector SVG or high-resolution PNG from marketing or operations if you need assets for print or large-format use.